The Ultimate Performance Upgrade?

Productive men strive to achieve high performance—trying to make that jump to the next level.

But tough times are inevitable.

For every peak climbed, there’s a valley—a dip in clarity, energy, focus, mood, and productivity.

And those low points can feel like we’re failing as men.

But what if, instead of meeting those valleys with resistance, you could harness them to reach new heights?

Join our tribe of productive men and participate in the creation of a new performance paradigm.

Together we are stronger. See you on the inside.

A New Performance Paradigm

Knowledge is power.

And people like us—obsessed with performance, productivity, and personal growth—have a deep hunger for more (even in this age of information overload).

After all, experience has proven how just one book, framework, or insight can upgrade your life.

But I know you’re not just out here collecting facts for your brain bank. No, you seek to upgrade your mind so you can create and contribute on a higher level.

I LOVE that!

And I value and respect your attention, so I’ll let you know upfront that my primary goal today is for you to walk away with a big-picture paradigm shift around mental performance—a framework that will open up new areas of exploration for your future growth and expansion. 

That’s why I’m sharing a worldview that I’ve developed over 21 years of study, training, and experience in topics ranging from martial arts, Chinese Medicine, qigong, holistic nutrition, philosophy, shamanism, High Performance Coaching, Massage Therapy, and Natural Movement.

This framework includes some fun characters like Zombies and Seekers (my money is on you being the latter—but we’ll get into that shortly).

To begin, we’ll look at who you’re not (most of the time). It’s important that I set this up properly so you can understand the full spectrum of possibilities in this new performance paradigm.

The Cultural Trance

Ever look around—on your commute, in line at the store, at work—and wonder if you’re in a zombie flick?

Note: I wrote all of this pre-Covid19, so I apologize if this hits close to home.

You know what I’m talking about—the distracted and disengaged masses.

Back in 2009, I was studying Chinese Medicine and meditation from a Daoist mystic. He referred to them as “the walking dead.” Yeah, I know it’s a show—made it midway through Season 8.

I think you’ll agree this is an apt analogy, and we’ll build on this Zombie concept going forward.

Don’t get me wrong.

My intent is not to malign our fellow men. We have too much of that already. And, for the most part, it’s not their (the Zombies) fault. 

The truth is, they’re under the spell of what he called the Cultural Trance—a collective delusion everyone participates in (to some degree).

We’re simply using Zombies as shorthand for a collection of qualities, behaviors, and attitudes—an archetype.

In a nutshell, these people are sleepwalking through life. Going through the motions. Checked out. Consuming. Avoiding discomfort. Surviving. Maintaining the status quo.

They easily fall prey to addiction, distraction, and manipulation. Staying up late watching TV, waking up tired, overstimulated, overworked, overfed. Shopping, eating, scrolling—anything to drown out the inner-turmoil.

They spend their days complaining about those who seem to control their fate, and fail to take responsibility for the state of their lives.

They are cogs in the machine. Spectators of life.

The good news?

If you’re reading this, then you’re probably not a Zombie.

More likely you’re the Seeker (our second archetype). You despise mediocrity and can’t stand the status quo.

Before we go deeper though, I want to make sure I’m not giving you the wrong idea.

These archetypes are NOT always distinct characters.

The thing is, that although many people are all Zombie all the time, even those who are predominately Seekers can be Zombies at different times in their lives, on different days of the week, and even when acting out different life roles.

Say what?

Let’s unpack that.

Think of the Zombie as a state of mind. A mode or program—one of survival, driven by a lack of capacity to cope with whatever internal or external forces are making life feel uncomfortable (I know, shit’s crazy right now…we should all cut ourselves some slack for feeling overwhelmed…)

Here’s an example:

I have a Seeker buddy who is always working to improve his character, mindset, and behavior (he’s been at it for years).


When he visits his relatives, he drinks (a lot) and puts up walls.


There’s just so much going on—history, dynamics, trauma, a misalignment of values.

It feels easier for him to go numb—to just disengage.

Then he returns to his regular life where he rarely drinks and becomes himself again.

Of course, getting drunk is not the only way to “go Zombie” (nor are the two behaviors synonymous).

We can numb and distract with just about anything—drugs, sex, social media, food, exercise, TV, work, drama, video games. Anything to drown out that storm of uncomfortable feelings swirling below the surface.

That’s right. Even something generally beneficial, like exercise, can be used in unproductive ways.

Before we go on, I should make a distinction.

I’m not suggesting it’s always wrong or bad to self-medicate—to use TV to take a break from the stress and struggles of life or crack open a cold one after a hard week or lose yourself in a great novel for a weekend.

We’re not trying to be saints over here. I had the displeasure of going to Catholic school from 4th – 7th grade. Don’t worry, we won’t be taking any bullshit guilt trips today.

No, it’s about your relationship with these things.

Do you choose them? Or do they rule you?

Think about your life. When do you power down the ol’ prefrontal cortex and go into mindless mode?

We all do it. Sometimes more than we’d like.

But why?

Why is it so damn easy to drift into the Zombie end of the spectrum?